We suggest you get out there and start some online advertising. Banner ads are relatively easy to produce. Go surfing to relative sites and see how much they charge for placement of a web banner. I prefer these over traditional print advertisements for two reasons.
- Number 1: Cost effective The printing cost is eliminated which means you're really just paying for the advertisement itself and well of course the design charge. But the thing is you can check to see how much traffic the site is getting before you commit.
- Number 2: Worth Many times in a print advertisement you may not know exactly how many leads you receive from an advertisement. But with a web advertisement you can pin point it pretty close with google web analytics (or whatever statistics you have). Check your referring traffic and see exactly where your hits come from. If you want to get very finicky with your web traffic analysis you can set up a page on your site which you drive that campaign too. That way you can count how many times that page gets hit. Voila... divide the number of hits by the cost of the ad and you're on you way.
